Blog Post
23.06.2015
AROUNDABOUT MAKES ‘OUT OF TOWNERS’ FEEL LIKE LOCALS

GONE are the days of wasting time in a new city with no idea where to turn for a place to eat or be entertained. Tourists are now able to tap into the next generation of traveller technology with a new app that will make everyone feel like a local.

The newest kid on the disruptive-tech block, AroundAbout, is successfully changing the way our society travels by making it easier to navigate where to eat, drink and play at the touch of a button.

Launched in May 2015, the application is growing at a rapid rate and is already touted as the ‘Tinder’ for tourism.

Founder and CEO of AroundAbout, Mitch Hills, said the app could be defined as a random activity generator for tourists and those who want to explore.

“The take up has been amazing, with more than 1500 downloads in one month and more than 75 five-star reviews, plus in the first week of launching, we were in the top 75 for best grossing travel apps in Australia,” said the 20-year-old Brisbane-based entrepreneur.

“AroundAbout gives users the best, local suggestions, with the ability to swipe left if they don’t like something or swipe right and get more information if they do – it is a quick and easy way for travellers and locals to find things to eat, drink and do around their location.”

“We conducted a survey which highlighted that 87.5% of travellers said they wasted time in a destination because they didn’t know where to go or what to do,” Mitch said.

“Most people who travel to a new city, not only have a short amount of time in one place but, they often don’t know what is around them.

“With AroundAbout, we are solving that problem and giving users a choice of the best and most recommended experiences near them, without wasting time and energy on searching aimlessly online,” he said.

“What has surprised me the most about our success so far is the large trend of locals downloading the app to use in their home towns,” Mitch said.

“AroundAbout is definitely not just for ‘out of towners’.”

The new app has venues just as excited as travellers. Brisbane burger bar, Miss Kay’s, is featured on the app and Director, Matt Lee couldn’t be happier.

“AroundAbout has opened us up to a whole new market,” Matt said.

“Since opening a couple of months ago we’ve been popular with Brisbane locals and now we often see travellers who have wandered in our door thanks to AroundAbout.”

Currently available in Brisbane, Sydney, Melbourne, Perth, the Gold Coast and New Zealand, the company is looking to expand into the most visited tourist destinations in the coming year, including America, Paris, London and Singapore.

Mitch said he had partnered with Appster, Australia’s best and fastest growing application development company to create AroundAbout.

Appster’s Senior Growth Strategist, Chris Maher said the app has the ability to change the nature of a whole industry.

“This app has been a long time in development and makes a significant contribution to the traveller community,” he said.

“The intuitive, easy-to-use functionality is no accident, we were really focused on making sure this app gave travellers the technology they needed to get around like a local.”

For more information on the new AroundAbout application, available now for free on iOS and Andriod, check out the website www.aroundabout.com.au.

ENDS.

Media enquires to Lauren Sewell on 0429 536 917 or email lauren@thepressgarage.com.au.