STOCKIE, NO SECRET ANYMORE

BRISBANE’S SECRET ROOFTOP GARDEN REVEALED!

THE STOCK EXCHANGE HOTEL was unveiled to media and VIP guests under the disguise of a “secret rooftop garden” party on Thursday night, October 2.

Sydney’s well-known Riversdale Group acquired The Stock Exchange in 2013, with grand visions to revamp and recreate a space where Brisbane’s young professional crowd could savour, relax and enjoy good vibes in an inner city location.

The Riverdale Group, which is co-owned by entrepreneurial heavyweights John Singleton, Mark Carnegie, Geoff Dixon and Allan Johnston, is known for its already strong portfolio of pubs and hotels in Sydney’s top locations including Surry Hills, Newtown and the CBD.

In Queensland, the Stock Exchange is the third venue to join the Riversdale Group’s growing list of acquisitions, sitting alongside The Elephant Hotel and Greaser Bar, both in Fortitude Valley.

Riversdale Group CEO Andrew Gibbs said the new look “Stockie” was designed to take Brisbane on a journey down memory lane; drawing on the venue’s 150-year of history, quality food and premium pub beverages.

“We have given the entire venue a makeover, moving it away from its old gaming focus and nightclub feel to encourage more refined bistro style dining, a relaxed pub culture and sunset cocktails on the rooftop,” Andrew said.

“The new look will appeal more to inner city corporates by day and into the early evening, as well as entice the younger crowd to party late into the night and at the weekends,” he said.

“We are very proud of what we have created and hope that Brisbane embraces the Stock Exchange, bringing it back to it’s old glory.”

Last Thursday, October 2, the Rooftop Garden Bar played host to springtime soiree in the form of a “Secret Rooftop Garden” party, welcoming more than 300 movers and shakers to the inner city oasis to officially launch the renovated venue.

The hidden rooftop oasis, filled with flower baskets, lush greenery and festoon lighting, is centered on an impressive cocktail bar serving up fresh pressed juices and boutique ingredients – mixed, shaken or stirred into your cocktail of choice.

Yet, this is just one section of the Stock Exchange Hotel.

A new entrance at street level welcomes CBD workers and passers-by to stop in for a schooner, unwind and watch the world go by amidst a character filled public bar, reclaiming a space that was once hidden by TAB facilities.

Patrons can also feast on gourmet pub grub from Stockie Kitchen, tastefully furnished with designer bistro décor, bespoke wallpaper and beveled glass chandeliers.

General manager Brett Gibson, who hails from Paddington’s Iceworks hotel, has been recently appointed and says he is nothing but thrilled to be bringing the old Stockie back into conversation.

“The new Stockie is set to become the centrepoint for Brisbane CBD corporates, foodies and late night crowds alike, as it really carters for all ages and tastes,” Brett said.

“It is such an iconic venue and I’m most excited about returning it to its former glory, as the CBD’s local watering hole,” he said.

“We are working really hard to give the people what they want, so expect bigger and better events, awesome weekend promotions and quality food and beverages.”

The Stock Exchange is now open for business and gearing up for a few big months ahead, as events and functions fill the calendar into spring and summer.

For more information or bookings enquiries, phone the Stock Exchange Hotel or visit http://www.theexchange.com.au/.

 

Upcoming Events –

  • Melbourne Cup at Stock Exchange Hotel
  • Sundays at Stock Exchange Hotel
  • Christmas Functions at Stock Exchange Hotel

 

A New Beast Grazes The Valley_Blog

A New Beast Grazes the Valley

BEER enthusiasts and music lovers can prepare themselves for a feast that tickles all the senses at the new Woolly Mammoth Alehouse, defrosting late September.

Inhabiting Ann Street in Fortitude Valley, The Woolly Mammoth Alehouse is a multipurpose and experiential space consisting of three distinct areas – the Alehouse, Garden Bar and Mane Stage, catering for a cultural cross section of patrons.

Owner Lachlan Bird, also owner of West End institution Lock N Load Bistro, wanted to bring the first contemporary beer hall to the Valley precinct, where beer lovers could taste Queensland’s largest selection of craft beers, some of which sourced from local brewers.

“We wanted to change the pace of the Valley, taking locals and varied visitors on a journey of quality craft beer, rustic food off-the-bone and some of the best entertainment in Brisbane,” said Bird.

“The contemporary design of the downstairs Alehouse is reminiscent of an old beer hall, where beer lovers can experience 31 craft taps, along with grazing tables of hearty food and out-of-the-box late night dining options.”

The Garden Bar, adorned with astro-turf for indoor bocce and giant Jenga, offers an event experience that will keep guests jovial and entertained until the wee hours.”

Interiors are sure to impress Brisbane lovers of design crafted by Alexander Lotersztain of Derlot Design, the architectural mastermind behind venues including Depo, Alfred & Constance and Kwan brothers.

“We wanted the venue to inspire people, to transport them to another world, a world where entertainment goes hand in hand with food, superior ales and an array of offerings for functions, whilst making the most of the building’s prime footprint in the heart of Fortitude Valley.”

“In an effort to respect the original integrity of the building we have highlighted the existing exposed brick and cobblestone pillars coupled with a sleek design combining hard lumber and striking artwork,” said Lotersztain.

Punters can also expect large scale touring acts on the Mane Stage, a space fully fitted with state of the art PA and production equipment, as well as intimate comedy, burlesque and local live shows downstairs on the Alehouse stage.

Entertainment doesn’t stop here, with Brisbane beer legend and advocate Matt Kirkegaard hosting regular beer education events and corporate tastings.

BIGSOUND News Alert:

 Woolly Mammoth Alehouse Mane Stage will be christened before the official opening at this year’s BIGSOUND festival (9-11th of September), showcasing the festivals headlining acts including Alison Wonderland, Safia, Indian Summer, Oisima, Sampology and more in the premium new gig space.

 Tickets available at www.bigsound.org.au.

Juiced TV Brings Happiness into Hospitals

CHILDREN’S TV personality, Pip Russell, is embarking on a mission to give sick kids in hospital back their childhood by creating a one-of-a-kind entertainment experience, called Juiced.

After nine years in children’s television at Network Ten, the talented and warm-hearted presenter left her role with Totally Wild to pursue her dream of producing the first ever television show made by the kids in hospital, for the kids in hospital.

The Juiced program is based on four fundamental elements – a weekly television show; weekly hand-on-happiness; patient experiences; and digital channels for community engagement.

She has the support of the Children’s Hospital Foundation in Brisbane, and also teamed up with local production company TPD Media, who are behind shows like The Great South East and Queensland Weekender.

Pip’s vision for Juiced is to improve the hospital journey for patients who have serious injuries or long-term critical illnesses by broadcasting weekly episodes internally throughout the hospital.

“Juiced is going to change how kids experience hospital,” said Pip.

“Current and past patients of the hospital wards will have the chance host their own segments, help with story lines and feature their families, while other segments will be local talents, entertainers and staff,” said Pip.

“Every week, we will coordinate a ‘hands on happiness’ experience for the kids to interact with animals, magicians, sports and loads of other fun stuff.

“We will also arrange special ‘getaway’ experiences for patients to fulfill their dreams – these could be anything from a hot lap in a race car to swimming with dolphins, horse riding or meeting their sports idol.”

For Juiced to become a reality, Pip is launching a crowd-funding campaign from Monday, August 4 until September 12 to raise $15,000 to kick-start basic production of Juiced process, including design, animation, filming, editing and development of a website.

“Without the support of the general public, it’s impossible to get the program off the ground.

“The more days of filming and editing we can cover, means the more content for Juiced TV we can produce, the more experiences we can create for the patients and families, and in turn, the more lives will benefit from Juiced.”

Pip’s long-standing relationship means that the Royal Children’s Hospital in Brisbane would be the first hospital in Australia to deliver the program to children.

Children’s Hospital Foundation Director of Volunteer and Entertainment Services Nick Van Dyke said, “We believe the positive benefits of this project will be immense. It will give kids a greater sense of confidence while having a great deal of fun, and ultimately we hope it helps to enhance their positivity and speed up their recovery process.”

The program will officially launch in January 2015 at the Lady Cilento Children’s Hospital, which is the largest children’s hospital in the southern hemisphere.

Watch video teaser for JUICED TV here

For more information on JUICED visit www.juicedtv.com.au

See JUICED crowd funding campaign page pozi.be/juiced

THE PARALLELS BETWEEN PUBLIC RELATIONS & CONTENT MARKETING

Today’s changing marketing environment has opened up a variety of new creative opportunities for brands to tell their story. Now, more than ever, brands are acknowledging that they need to innovate to keep up with new entrants to their markets and stay top of mind with their customers.

Content that has been ‘uniquely created’ by a brand or business has won the digital war as being more valuable, as it provides plenty of possibilities to communicate a message.

Below are a few of the parallels we see exist between PR and content marketing.

What do they have in common?

- Both require an angle or a storyline, which can be developed in greater detail whether it be through video, audio or the written word and used to communicate message to a group of people.

- Both have a key audience, who is willing to listen and fed messages about a topic of relevance to them.

- There is an objective to promote a brand or service.

- There is a relationship in place with members of the public, who have the power to be your customers and your brand advocates.

Why does one need the other?

- Public relations professionals are lost without unique content to create noise, basically because it provides a reason for them to talk to the media about the brand or business they represent.

- Media requires good content in order to tell a good story to their audiences, whether it be photographs of food, interviews with key people or video footage that evokes emotion.

- The public is hungry for the details, especially when it involves a product or place, so having the right content available means that you can surprise and delight them.

- Content is helpful for building positive brand associations with the general public, even if they’ve never heard of your brand or sampled your services.

- Unique content can reach a wider audience without the relationship PR professionals have with the media to act as a third party for news.

- There are synergies between publicity stunts and shareable content for social media.

- Social media is a direct platform for building public relations in today’s tech era, offering plenty of opportunity for customers and followers to share content with their own “friends” and “friends of friends”.

- Content marketing often speaks louder than words on visual platforms like Instagram, Facebook and Pinterest, by encouraging customers to converse directly with brands…a great tool for tracking what content customers like and what they don’t like.

It’s clear that one really relies on the other, so it’s important that you have the right mix of both.

The Press Garage has adopted PR methods that collaborate with others and foster the development of unique content. Speak to us about how we can help you.

Deana.

THE HUNTING CLUB BAR & BBQ TURNS UP THE HEAT AT REGIONAL FLAVOURS

GET your sombreros and maracas ready – The Hunting Club is calling you to join the flavour hunt in hacienda style, with more brews and beef barbecues than you can imagine under one roof.

Following last year’s success, The Hunting Club Bar & BBQ by South Bank Surf Club is serving fans again at South Bank’s annual Regional Flavours Festival, from Saturday, July 19 to Sunday, July 20.

The Hunting Club marquee, set to be the biggest attraction of the festival, will be situated on the grassy knoll, opposite Little Stanley Street.

South Bank Surf Club’s venue manager, Ben Roberts, said the team was weighing in on the flavours of South America this year to entice ‘hunters’ in their search for sensory enjoyment.

“We’re serving up a bevvy of South American bites and BBQ Asado, beer tastings and lively entertainment, as well as a top notch selection of boutique beers, meats and other local delights,” said Ben.

“Hunters can expect powerful flavours on the menu this year, ranging from beef brisket to whole lambs, accompanied by Chimi Churri or Salsa Criolla.

“While those looking for a lighter option can enjoy barbecued ribs and Arepas style flatbread, with a selection of sides to accompany the best craft brews.”

The Hunting Club Stage, presented by Nothing Beats Beef and Target 100, will dish up a smorgasbord of cooking demonstrations that can be watched while sampling the menu exclusively crafted by the head chef at South Bank Surf Club.

For more details on what’s happening inside The Hunting Club Bar & BBQ, or for information on the two-day Regional Flavours festival, check out www.regionalflavours.com.au or www.southbanksurfclb.com.au.

FOR MEDIA ENQUIRIES RELATED TO THE HUNTING CLUB BAR & BBQ:

Deana Tynan on 0403 040 461 or deana@thepressgarage.com.au

POWER OF BRAND PROMOTION.

WHEN you first launch a brand, whether it’s your own company or not, it can often take longer than expected to gain traction with the right audience.

In particular, there are unrealistic expectations around how long it should take us to reach a certain number of Facebook fans or Twitter followers.

Despite many attempts to get the “likes” on social media, creating an insanely successful brand comes down to delivering great content on a consistent basis.

That, coupled with various other tools in marketing, will earn you a solid reputation.

Below are a few tips to get you started.

 

1. Make your brand easy for media to cover.

Do you have a press kit? Professional photos? Are your key spokespeople media savvy?

Media are more likely to want to cover your brand if they understand it and they are familiar with its story.

A press kit won’t work for everyone, but it is a valuable tool for presenting your key messages, biographies, photos, reviews and what other people in your field are saying about you.

Your press kit should be a multipage PDF file that is designed in an interesting and visually appealing way to suit your brand and the industry you are in.

A demo reel is another important tool, if your brand has a public performance or speaking component.

They are also extremely helpful if you want to get in with TV and radio media. Again, searching for a demo reel on the Internet will yield a high number of returns. YouTube is a fantastic platform to upload this to, as well as embedding it onto your website.

Just pull together some recent TV interview clips, insert testimonials, behind the scenes shots and vision. If you don’t have any of that stuff yet, shoot a quick 1-2 minute video talking about your brand that you can edit nicely and throw in a few clips of media.

Lastly, ditch bad quality digital camera shots and get some quality photos of your business. We mean, its people, its spaces, its day-to-day operations and anything else that you feel will add value to what you do.

Have a friend take you somewhere with good lighting, maybe even outdoors, and capture some amazing shots that make you look like you do your job professionally. All of these things together can only help make you look more reputable and sharpen your image.

 

2. Publicise your existing audience and talk to you followers.

Get on board with lines like, “We’ve reached 5000 followers and growing!” or “Thanks for following, we have hit the big 1000!”

If you have heaps of fans on Facebook, but struggle to get followers on Pinterest, link the two by directing people there. Easiest way is to write a post from your Facebook page that includes a link. Maybe even look into adding a widget to your website, where you can publicize that your active on social media.

Linked In is another powerful tool for promoting yourself as an expert in our field. Read lots, share articles that inspire you and comment on other peoples posts. Engagement helps form relationships and it makes people warm to you, beyond your profile picture.

 

3. Reach out to 15 local media outlets – TV/Newspaper/Magazine

Do research on this first – you do not want to blow your chances with a media outlet by making a poor first impression. Start a spreadsheet document of local media outlets.

From here, determine who the key contacts are and what you might be able to talk to them about, but remember to think in their shoes and understand their audience or readership.

Send your materials in a sharp and succinct way, mostly because in today’s hectic day, people don’t have time to filter through pages of content and information.

Sure, a PR consultant is helpful because they can handle the media enquiries and match the media to the correct story, but often the media prefer dealing directly with you. Talking with you and getting to know you will give them a feel for how articulate, consistent and skilled you are.

Remember, the media probably is interested in what you have if it’s packaged properly, but it’s your job to make sure that they don’t lose their job if you don’t deliver. They need to feel confident in you first.

Good luck!

Deana