Blog Post
21.03.2014
FLORISTRY IS A FEELING

THIS month The Press Garage took to the challenge of producing a corporate film for our wonderful client Bouquet Boutique. Working alongside videographer Dante McCoy, we spent a day on the road experiencing a day in the life of a florist and checking out some of Brisbane’s coolest office spaces.

Inspired to tell the story to corporate businesses, event stylists and, generally, anyone who needs to purchase fresh flowers, we endeavoured to create a film that would send a message that floristry is more than a decoration or furnishing. It evokes emotions and can transport you to a different time and place.

In essence… “floristry is a feeling”.

If you have ever experienced any Bouquet Boutique‘s creations, you will understand what we mean.

Owner, florist and passionate outdoor explorer Geraldine Hore of Bouquet Boutique began her fauna journey at an early age, growing up on a farm. She studied horticulture and fused her knowledge of rare native species with her passion for interior design together in her beautiful shop in New Farm.

Geraldine believes buying and receiving flowers is truly experiential.

In an office setting it inspires sensations of freshness, life, freedom and that it literally brings the outdoors indoor.

For events, she refers to floristry displays as ‘the finishing touch’. Adding life, colour and movement to an otherwise blank canvas.

Geraldine believes that floral or ‘living’ gifts signify celebration that can represent both happy and sad emotions and her passion for her craft is displayed in every arrangement that she creates.

Our film takes place in her shop front at New Farm, at the flower markets in Coorparoo, at the Ray White offices in New Farm, Mokum showroom in Newstead and Stokehouse Restaurant in South Bank.

Each of these scenes represents the different environments, where floristry can have a significant impact on space and feeling.

Enjoy!