BRISBANE’S popular South Bank hub is serving up a treasure-trove of edible tales, up-to-the-minute kitchen stories and food news in a revolutionary ‘first-of-its-kind’ online platform for an Australian collective dining precinct.
Today, South Bank Corporation launches a new highly navigable website, referred to as ‘eat South Bank’, to cater to the dining demands of today’s discerning consumer, in what is a very competitive food-focused environment.
eat South Bank gives customers control over their entire dining experience – from making a restaurant reservation quickly online to researching their next coffee spot and filling their social calendar with events – all conveniently and cleverly packaged into one resource to save time.
Bringing together the collection of restaurants, cafes and bars within the River Quay, Little Stanley Street, Grey Street and The Parklands, the new resource is a powerful online tool to help foodies map out their own trails, learn recipes and get to know the chefs that call South Bank home.
South Bank Corporation’s Retail Manager of Marketing, Sam McNaught, said the primary objective was to create an inspiring visual platform that would weave a delicious story, assist diners in their decision-making process and maximize the overall dining experience with all South Bank had to offer.
Sam said South Bank had seen phenomenal growth in its food offering during recent years and this new website was designed to go hand-in-hand with this advance and assist in positioning the precinct as a progressive ‘game changer’ for the city on a national level.
“We’re bringing together all of the ingredients that go into making South Bank a unique food lover’s destination,” Sam said.
“eat South Bank is all about food – it is about unearthing those great stories, finding hidden gems and bringing all that’s fantastic about the South Bank dining hub to the forefront, so that customers can drink it all in,” he said.
“The interactive platform is not just easy to navigate, it is a powerful resource to assist Brisbane locals, and those visiting from interstate, in their decision making process of where to go and what to do when it comes to enjoying their spare time in our city.
“Diners can make a reservation easily and quickly online, while discovering all of the relevant information you need to make a decision on where to go, what to eat and what to see, from opening hours to engaging photography.
Profiles on the talented chefs, baristas, restaurateurs and managers of each venue will be showcased across the website, as well as recipes, features and seasonal round-ups – demonstrating that South Bank really is a destination that attracts the best people in the dining industry.
The platform is supported by social media, including Facebook and Instagram, as well as an enewsletter, to showcase the social and content-driven nature of the eat South Bank initiative.
Additionally, Nosh, a quarterly 36-page printed mini magazine of visual goodness, will also launch in conjunction with the ‘eat South Bank’ website, with the first issue to hit the streets this month.
This A5 pocket-sized guide will feature topics such as ‘what’s in season’, food news highlights, interviews with chefs and sommeliers, kitchen stories and food trails.
Sam and his team hope the new communications tools create a sense of community among Brisbane locals, delegates, foodies and industry stakeholders, as well as international and interstate visitors.
For more information, check out www.eatsouthbank.com.au or grab a copy of Nosh at selected locations around the city.
Media enquiries to Deana Tynan on 0403 040 461 or email firstname.lastname@example.org, on behalf of South Bank Corporation.