CHILDREN’S TV personality, Pip Russell, is embarking on a mission to give sick kids in hospital back their childhood by creating a one-of-a-kind entertainment experience, called Juiced.
After nine years in children’s television at Network Ten, the talented and warm-hearted presenter left her role with Totally Wild to pursue her dream of producing the first ever television show made by the kids in hospital, for the kids in hospital.
The Juiced program is based on four fundamental elements – a weekly television show; weekly hand-on-happiness; patient experiences; and digital channels for community engagement.
She has the support of the Children’s Hospital Foundation in Brisbane, and also teamed up with local production company TPD Media, who are behind shows like The Great South East and Queensland Weekender.
Pip’s vision for Juiced is to improve the hospital journey for patients who have serious injuries or long-term critical illnesses by broadcasting weekly episodes internally throughout the hospital.
“Juiced is going to change how kids experience hospital,” said Pip.
“Current and past patients of the hospital wards will have the chance host their own segments, help with story lines and feature their families, while other segments will be local talents, entertainers and staff,” said Pip.
“Every week, we will coordinate a ‘hands on happiness’ experience for the kids to interact with animals, magicians, sports and loads of other fun stuff.
“We will also arrange special ‘getaway’ experiences for patients to fulfill their dreams – these could be anything from a hot lap in a race car to swimming with dolphins, horse riding or meeting their sports idol.”
For Juiced to become a reality, Pip is launching a crowd-funding campaign from Monday, August 4 until September 12 to raise $15,000 to kick-start basic production of Juiced process, including design, animation, filming, editing and development of a website.
“Without the support of the general public, it’s impossible to get the program off the ground.
“The more days of filming and editing we can cover, means the more content for Juiced TV we can produce, the more experiences we can create for the patients and families, and in turn, the more lives will benefit from Juiced.”
Pip’s long-standing relationship means that the Royal Children’s Hospital in Brisbane would be the first hospital in Australia to deliver the program to children.
Children’s Hospital Foundation Director of Volunteer and Entertainment Services Nick Van Dyke said, “We believe the positive benefits of this project will be immense. It will give kids a greater sense of confidence while having a great deal of fun, and ultimately we hope it helps to enhance their positivity and speed up their recovery process.”
The program will officially launch in January 2015 at the Lady Cilento Children’s Hospital, which is the largest children’s hospital in the southern hemisphere.
Watch video teaser for JUICED TV here
For more information on JUICED visit www.juicedtv.com.au
See JUICED crowd funding campaign page pozi.be/juiced