AUSTRALIAN Men’s Hairdresser of the Year and Educator of the Year, Jules Tognini, took out the award for ‘Best New Talent’ at the national Online Video Awards in Melbourne last night.
Jules, Founder of ‘lil off the top’ and Creative Director of AKA Togninis salon in Brisbane, was recognised for his quirky How To video series on men’s grooming, via his YouTube channel www.youtube.com/
The digital collaboration saw Jules work with good mate and digital producer Matty Roberts of Projucer on eight new YouTube videos, aimed at bringing hair education to everyday humans.
Jules said winning the award for ‘Best New Talent’ was a great honour, especially as he is pretty new to the online video world.
“I’ve realised that mediums like YouTube are paramount to keeping hair styling culture alive because we should be using these channels to keep our work and advice accessible to everyone and not just our clients,” Jules said.
“We’re a young channel compared to others in the industry, but it is a great medium to be using in such a digitally driven society,” he said.
“Men’s grooming is the next big thing so I am stoked to be sharing it with people around the world”.
Matty Roberts, co-creator & Producer of the ‘lil off the top’ How To series said they have been making content with a strong male focus, so working with Jules was an easy fit.
“We were mates instantly, our mugs all look better thanks to his grooming tips but most importantly it’s because Jules has such a strong education passion so it is easy for him to share this passion on camera in his own environment,” Matty said.
“We think men’s grooming it is the next vertical to grow in popularity in the online video space, so the question for us was how we could fit Jules into the ‘How To’ genre online,” he said.
“We’ve been using the word ‘edu-tainment’ a lot to answer the question of how to mesh entertainment and education in online videos 24/7.
“To have another one of our content projects recognised and awarded is fantastic because there is huge potential in the branded content industry in Australia right now, especially to move away from webcams in bedrooms”.
Projucer is a Sydney based multi-platform entertainment company. Check out the website projucer.com.
The Online Video Awards, in association with Film Victoria, Youtube, Pozible and Docklands Studios Melbourne, was launched in 2014 for Australian content creators to enter their work for judging by a panel of industry professionals.
Check out the lil off the top youtube channel or follow Jules on Instagram @liloffthetop.
Media enquires to Olivia King on 0408 157 253 or email firstname.lastname@example.org.