Blog Post

Last month The Press Garage welcomed Dr Julian Hirst aka My Wisdom Tooth Dr to the TPG family, celebrating the opening of his new practice and introducing his new brand to the Queensland market.

Dr Hirst is a highly qualified oral and maxillofacial surgeon who works from several different hospitals and centres in both Brisbane and Toowoomba, now including his own practice in the stylish Limestore building located behind the Gasworks precinct.

He believes that everyone deserves “affordable specialist care” and prides himself on his specialty – wisdom teeth removal, executed using the most modern and minimally invasive techniques.

The Press Garage was appointed to manage a variety of marketing, communications, social media and experiential activities to ultimately introduce the ‘My Wisdom Tooth Dr’ brand to the Brisbane market.

Our first activity was to organise, host and manage a top shelf launch event celebrating the opening of his new practice, to include premium food and beverage, tours of the new practice, live jazz music, branded parting gifts and more.

We worked in conjunction with Newstead Brewing Co. to host this event, which is located in the same building as the new practice.

The event of 150 guests included his esteemed colleagues, industry acquaintances and media who were treated to an assortment of canapés, farmhouse cheeses and pizzas.The beverage package included French Champagne, premium wines and a selection of craft beers on tap.

The Press Garage going forward will be working closely with the My Wisdom Tooth Dr teeth to roll out traditional PR and advertising campaigns across various mediums.